One of the most iconic luxury brands in the world, Gucci began as a small leather goods and luggage company in Florence in 1921. Gucci envisioned a line of accessories that would reflect the English elegance of the Savoy Hotel, while using the unique, detailed craftsmanship of his Italian roots. In 1997, the Gucci brand introduced the first Gucci watch. Displaying business intelligence in addition to design-savvy, Gucci ascertained operating rights with both Gucci watches for men and Gucci watches for women demonstrate excellent craftsmanship and a generous use of precious materials, such as soft silver and diamonds. Gucci, unlike many luxury brands, has not shied away from digital displays in addition to analog on the Gucci watch, ensuring a diverse product line fit to suit any taste.